Mushin No Shin

Mushin No Shin

Originally shared by ****

A smartphone binky! 

Imagine a replacement for your smartphone that's 100 percent resistant to toilet water and never has to be charged. And it costs around $10. One catch: the NoPhone isn't exactly a phone. Rather, it's a completely nonfunctional plastic rectangle meant to help curb smartphone addiction.
http://www.adweek.com/news/advertising-branding/2-creatives-made-plastic-slab-ease-your-smartphone-addiction-and-it-sold-crazy-174563

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