Eat Your Own (Artisanal) Dogfood

Eat Your Own (Artisanal) Dogfood

In (The Phantom Tollbooth's) Dictionopolis, Milo is left hungry because he doesn't know how to order properly: "I didn't know that I was going to have to eat my words."

Originally shared by ****

One man. Five days. 15 brands ... and the ravages of nature. For the promo, "Living Off the Brands," copywriter Lee Kimball is spending five days in the wild, for survival using only the brands the agency has on its roster ... which incidentally doesn't include any food accounts besides a chocolate brand.
http://www.adweek.com/adfreak/agency-sends-copywriter-wilderness-live-exclusively-its-clients-brands-5-days-172566

Comments

  1. Robert RambuschJuly 22, 2016 at 8:18 AM

    +1 for the Phantom Tollbooth reference.

    “Since you got here by not thinking, it seems reasonable to expect that, in order to get out, you must start thinking.”

    ReplyDelete

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