Value Added
Value Added
Originally shared by ****
Spectral Eigen Culture(s) : Walking and falling at the same time.
"This sentence has eight syllables" "is an Eigen Value: a self-referencing, self-defining concept. The thing itself - and each of its outputs - is its own definition." cf. tautology.
"A couch is a couch" "is a subjective sentence and is not an Eigen Value. It isn't self-defining and frankly lacks meaning to anyone but its author. This is an important distinction, because the casual reader of this sentence frankly doesn't care one way or another about the message or the messenger."
"The idea of Eigen Values comes from the vast body of work attributed to cybernetician Heinz von Foerster. His work, and the work of others in this field, has influenced the disciplines of philosophy, psychology, architecture, mathematics, cryptography, and art."
"Why is this concept important to your idea, your brand, or your movement? Because creating Eigen Values is what marketers do when they're doing their very best work."
"An Eigen Value suggests that everything you do has an identical genetic make-up to your brand. Each touch point, each "moment of power," should be as unique as your fingerprint and unutterable by anyone other than you."
"There are going to be gaps between what you think you're responsible for and what our customers organically experience. These in-between spaces are where customers experience our brand at our worst."
"Creating Separation ... Deep metaphors help shine a light on these in-between spaces. Knowing you're a lifeboat but not a ladder, a security camera but not a helmet cam, an offensive line but not a quarterback, or that your brand is the embodiment of the Greek goddess Cassandra is powerful. It gives you the context around which you can mold your choices when it comes to creating customer facing language. It helps fill in the "in-between" spaces."
"And rigorously creating space between you and your competitors and alternatives helps ensure that the positioning statement you end up with is utterly and completely unique to you and an unthinkable statement coming from anyone else.
"Creating Eigen Cultures ... creating a diamond hard branding strategy ... must be more than just "aligned" - it must be self-defining."
After S. Denny, L. Anderson, A. Schopenhauer, Wikipedia.
Image(s) : Quantum mechanics imaging (imagining) electrons moving AND stationary AT THE SAME TIME (replacing classical mechanical geometries with eigenfunctions, (like) hydrogen atoms, with brighter areas corresponding to higher probability density for a position measurement. The center of each figure is (like) the atomic nucleus, a proton.) ; Sunrise Orange / M. Adams.
Originally shared by ****
Spectral Eigen Culture(s) : Walking and falling at the same time.
"This sentence has eight syllables" "is an Eigen Value: a self-referencing, self-defining concept. The thing itself - and each of its outputs - is its own definition." cf. tautology.
"A couch is a couch" "is a subjective sentence and is not an Eigen Value. It isn't self-defining and frankly lacks meaning to anyone but its author. This is an important distinction, because the casual reader of this sentence frankly doesn't care one way or another about the message or the messenger."
"The idea of Eigen Values comes from the vast body of work attributed to cybernetician Heinz von Foerster. His work, and the work of others in this field, has influenced the disciplines of philosophy, psychology, architecture, mathematics, cryptography, and art."
"Why is this concept important to your idea, your brand, or your movement? Because creating Eigen Values is what marketers do when they're doing their very best work."
"An Eigen Value suggests that everything you do has an identical genetic make-up to your brand. Each touch point, each "moment of power," should be as unique as your fingerprint and unutterable by anyone other than you."
"There are going to be gaps between what you think you're responsible for and what our customers organically experience. These in-between spaces are where customers experience our brand at our worst."
"Creating Separation ... Deep metaphors help shine a light on these in-between spaces. Knowing you're a lifeboat but not a ladder, a security camera but not a helmet cam, an offensive line but not a quarterback, or that your brand is the embodiment of the Greek goddess Cassandra is powerful. It gives you the context around which you can mold your choices when it comes to creating customer facing language. It helps fill in the "in-between" spaces."
"And rigorously creating space between you and your competitors and alternatives helps ensure that the positioning statement you end up with is utterly and completely unique to you and an unthinkable statement coming from anyone else.
"Creating Eigen Cultures ... creating a diamond hard branding strategy ... must be more than just "aligned" - it must be self-defining."
After S. Denny, L. Anderson, A. Schopenhauer, Wikipedia.
Image(s) : Quantum mechanics imaging (imagining) electrons moving AND stationary AT THE SAME TIME (replacing classical mechanical geometries with eigenfunctions, (like) hydrogen atoms, with brighter areas corresponding to higher probability density for a position measurement. The center of each figure is (like) the atomic nucleus, a proton.) ; Sunrise Orange / M. Adams.
"Walking and falling at the same time" ?
ReplyDeleteIn the in between spaces you either walk or fall. (When creating a statement for your brand in the market). It could apply , I think, to the quantum mechanics where the electron seems to be moving and stationary at the same time. But the market hardly entertains ambivalence of the walking and falling at the same time.
An interesting post, nevertheless.
Drew McCarthy
Drew McCarthy Thank you for the link
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